Rural Recruiting Resource Center

The Advantages of Practicing Rural Medicine

Why practice rural medicine?

Most physicians who have practiced medicine in rural areas agree that the pace of rural health care is slower, and that their relationships with patients are better than they are in urban or suburban practice.

Rural Versus Metro Physician Salaries

The perception that physicians don't make much money in rural areas stops many physicians from seriously considering rural medicine before they even get to other concerns.

At least one noted physician—Dr. Robert Boyer, who practiced medicine in Kansas for 30 years—believed that rural physicians generally earn more than metro-area physicians because they 'do more things with more patients.' He found that since specialists generally are in short supply in rural areas, rural family physicians sometimes deliver babies, perform surgery and set broken bones—procedures most would not attempt in a more urban environment.[i]

Physician research conducted by LocumTenens.com indicates that, on average, incomes for rural doctors don't differ significantly from those of their urban colleagues. In fact, they often come out ahead in terms of real purchasing power.

Results of the firm's 2008 physician salary survey indicate that the average rural physician salary is almost identical to the average metropolitan salary ($234,421 in rural areas versus $234,267 in metro areas—a difference of $154). However, the average rural physician salary is roughly $1,663 less than the average suburban physician salary ($234,421 versus $236,083, respectively). These statistics are based on more than 3,100 responses to the physician survey.

In LocumTenens.com's August 2007 physician survey on rural health care, 58% of the almost-800 respondents who had practiced medicine in a rural area said the profitability is about the same as (35%), or more profitable than (23%), urban or suburban practice. Another 14% said that, "The greater purchasing power in a rural community compensates for the lower profitability of rural practice."

Moreover, a study published by the Center for Studying Health System Change (HSC) in January 2005 indicated that "average physician incomes in rural and urban areas do not differ significantly," and that rural doctor incomes on average provide about 13 percent more purchasing power than urban physician incomes."

In 1977, Dr. Robert Boyer, a family physician who practiced rural medicine in Kansas for 30 years, was the first physician to be named Family Doctor of the Year (now "Family Physician of the Year") by the American Academy of Family Physicians. In his presentation to rural medicine students at the University of Nebraska Medical College, Dr. Boyer said that medical schools foster "myths and misunderstandings" about rural health care that he proceeded to dispel by sharing some of the experiences from his own 30 years in rural medicine.

Myth #1: You won't make much money.

Myth #2: You'll be on call 24 hours a day, 7 days a week (so you won't have time for yourself or your family).

Myth #3: You can't possibly know enough. (You'll be isolated and "in over your head" professionally.)


Myth-Busting

Exploding the Myths

In 1977, Dr. Robert Boyer, a family physician who practiced rural medicine in Kansas for 30 years, was the first physician to be named Family Doctor of the Year (now "Family Physician of the Year") by the American Academy of Family Physicians. In his presentation to rural medicine students at the University of Nebraska Medical College, Dr. Boyer said that medical schools foster "myths and misunderstandings" about rural health care that he proceeded to dispel by sharing some of the experiences from his own 30 years in rural medicine.

Myth #1: You won't make much money.

Myth #2: You'll be on call 24 hours a day, 7 days a week (so you won't have time for yourself or your family).

Myth #3: You can't possibly know enough. (You'll be isolated and "in over your head" professionally.)


Rural Healthcare Recruiting

Tips for recruitment and retention of physicians in non-metropolitan areas

The economies of rural communities and the lifestyle associated with the rural communities are strong barriers to recruiting and retaining physicians.

Social Fulfillment -- Consider the social adjustment for not only the physician, but also for the physician's family, including spouse's career and the educational facilities available for children.

Recruitment must be a community effort, involving other local providers, community leaders and facilities if possible. This helps to orient the physician and family to the cultural aspects of the community.

Professional Fulfillment -- Adequate CME should be accessible. Develop programs allowing rural clinicians to undertake periodic rotations through academic hospital services (with locum tenens backup) in order to learn or update procedures.

(National Rural Health Association, Physician Recruitment and Retention, November 1998)


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Rural Recruiting Services

LocumTenens.com understands that recruiting for rural America is more challenging than recruiting for metropolitan areas. Our full service agency can help you find physicians and CRNAs in Anesthesia, Cardiology, Psychiatry, Radiology and Surgery.


If you are looking for physicians specializing in areas other than the five listed, feel free to use our FREE online job board.

Practicing in Rural America:

Physicians might be more receptive than you think

If the results of LocumTenens.com's 2007 physician survey on rural health care are any indication, the majority of physicians might be more open to practicing rural medicine than much of the health care industry assumes. Among more than 600 physicians who said they had no rural health care experience, 29% indicated they never had been offered a position in a rural area, 25% said they just never considered it, and 32% said they'd never found the right rural medicine opportunity.

Because of long-held myths and misperceptions about rural medicine, young physicians might not pick a rural health setting "out of the blue." However, LocumTenens.com survey findings indicate they might be receptive to communities that seek them out.

In his 2006 article Keokuk Health Systems CEO Allan Zastrow acknowledged that while rural medicine probably is not for everyone, "it is an ideal situation for many who value what is important in life— a quality place in which to live and time to enjoy it." He suggested a simple, two-pronged approach to addressing the (general surgeon) shortage in rural America:

1. Recruiting organizations (hospitals and systems) must emphasize the positive aspects of rural health care, including

Slower pace of life

Reasonable cost of living

Safety and security for practitioners and their families

Excellent schools and social fabric to enjoy

The opportunity to "be something special" to patients and communities

Less time wasted in getting places

The "very good" quality of care in rural America

2. Medical schools should consider developing a 'rural practice' track in their programs to expose those with an interest in such practices to a rotation in rural health.

Dearth of Doctors in Rural America

Experts project the growing U.S. doctor shortage will become even more acute in rural America, where firms like LocumTenens.com do at least 60% of their business. Just as baby boomer physicians begin retiring, younger physicians are seeking greater work-life balance than their predecessors did. So who'll provide medical care to all of those migrating baby-boomer retirees?

Rural America Hardest Hit by U.S. Physician Shortage

Experts project the growing U.S. doctor shortage will become even more acute in rural America, where physician recruiting firms like LocumTenens.com do at least 60% of their business. Consider these statistics from the National Rural Health Association (NRHA), the U.S. government and other sources:

Roughly 20% of the U.S. population lives in Rural America (65 million people), but only 10% of U.S. physicians (MDs) practice there.

Roughly 89% of all MDs and 82% of all osteopaths (DOs) practice in urban areas across the United States, according to the National Rural Recruitment and Retention Network.

There are 2,157 Health Professional Shortage Areas (HPSA's) in rural and frontier areas of all states and US territories compared to 910 in urban areas.

Twenty percent (20%) of non-metropolitan counties lack mental health services versus 5% of metropolitan counties.

The New Freedom Commission on Mental Health (2004) indicated that 60% of rural area residents live in mental health professional shortage areas, and that 65% receive treatment for mental health problems from their primary care providers.


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