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The Rise of ENT: A Booming Healthcare Specialty

By: Jenn Rector Swaney, Senior Account Executive, Clinic-Based Surgery | Updated on June 20, 2024

The Rise of ENT: A Booming Healthcare Specialty

Traditionally considered small and niche, Otolaryngology, the ear, nose, and throat (ENT) specialty is currently one of the fastest growing in the country. The global ENT treatment market was estimated to be $21.1 billion in 2021, and it is projected to reach $33.9 billion by 2030. From managing the common cold to treating esophageal abnormalities, the demographics of patients who seek care from Otolaryngologists is wide. With ENT diseases resulting in 20–50% of disorders treated at health facilities, the specialty is anything but marginal.

Many factors have contributed to the prevalence of ENT disorders and the rise of the specialty's prominence. Environmental factors such as increased air and noise pollution have led many to seek treatments for an array of allergies, sinus issues and congestion. Growing geriatric populations have also contributed to an increase in cases surrounding hearing loss and cancers. Additionally, technological advancements that require minimally invasive treatments and procedures have made ENT treatments more accessible and affordable to those seeking treatment. The global ENT devices market was estimated to be valued at nearly $26 billion in 2023 and is expected to grow to $38 billion by 2030.

Facilities and providers alike have begun to take notice of these increases. The American Academy of Otolaryngology has reported the establishment of one to two otolaryngology residency training programs annually since 2017. Additionally, it was reported that APP utilization within the specialty is subject to rise, with 75% of practices using APPs, and of the practices that do not, 17% plan on adding at least one APP in the next year.

Keeping up with the constantly changing trends throughout the healthcare landscape can often be overwhelming. As the leading online job board for the locum tenens industry, LocumTenens.com is a trusted partner in assignment scheduling and staffing. For more insights on what a future with LocumTenens.com could look like for your career and future, reach out to one of our skilled account representatives today.